Final physical prototype.
Packaging Project 02: Williams Sonoma
Design + Physical Prototype Creation
Project Overview
This grouping of products from Williams Sonoma represented a comprehensive brand overhaul to create a stronger identity and cohesiveness across their products. At origination, the product line was decided to be too disparate, with no effective way to discern which products were created in-house. The traditional seal was used along with their iconic rich black to create a modern, simple identity that was easily identifiable and easy to expand to their entire product line. Prototypes were created with various materials such as coverstock, vinyl, plastidip and clear acetate.
To view an in-depth digital process book for this project: Click Here
Role + Responsibilities
- Problem Definition
- Research
- Concept Creation
- Iterative Comprehensives
- Physical Prototype Creation
- Process Book Design + Layout
